Krystal & Company Design Studio

Designing for Bianca Lynch Social Media Consulting [Case Study]

Bianca Lynch Social Media Consulting

Before working with Krystal, I was afraid I would have to do a lot of the work [throughout the process]; instead Krystal took care of everything I needed. I enjoyed choosing the style [of my website]; I like having the variety in choice. Krystal is responsive, thorough in her work, and wants to make sure you love your website!

 

1 | Overview

Bianca Lynch is the Creative Director and CEO of Bianca Lynch Social Media Consulting. Having already had a logo created, Bianca needed a corresponding website to make her brand come alive. She needed a website that offered her style, flexibility, and room for growth.

2 | Context and Challenge

Project background and description

The project took four weeks, beginning in late February and ending in late March.

Issue

Bianca needed a website that provide a “home base” for her business. This site needed to be easy to update, easy to navigate, and effective in generating in-bound leads. The site also need to display Bianca’s personal flair and bold style.

Project goals and objectives

I created Bianca’s site using WordPress. Bianca’s website:

  • Includes a blog to update audience of current articles
  • Includes convenient newsletter opt-in forms so visitors can subscribe to her email list
  • Encourages her audience to connect with Bianca via social media
  • Highlights Bianca’s expertise in social media marketing
  • Displays her colorful and bold style

3 | Process and Highlights

I guided Bianca through the following steps:

  1. Selecting the theme
  2. Redirecting her domain name from WordPress.com to SiteGround Web Hosting
  3. Installing WordPress on SiteGround Web Hosting
  4. Installing the theme
  5. Design customization and revisions
  6. Launching the site
  7. Walking through the site and training her in the basics of WordPress

4 | Final Design